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Page & Link Hierarchy

The terms page hierarchy and link hierarchy are two aspects of the same process, that simply refers on how you actively guide users through key content located throughout the different pages of your website.

Visual Hierarchy

On Page or Visual hierarchy is the aspect of how the page content is laid out in a visually appealing & organized manner, so the important elements stand out compared to the rest of the page, the idea here is make it easy for the reader to quickly find key information as they navigate down the web page.

First impressions are always the most important and depending on what type of website you have whether it's business, media, informational or whatever the page layout & colors should be designed to set the mood for what will come next.

Graphics & images usually are the first things the reader will concentrate on, starting with the largest first, and like the old adage says a (good) picture is worth a thousand words and clean looking, eye-catching photo's will go a long ways towards keeping your readers interested.

After the reader has scanned the images the next thing they will analyze is the larger text, such as titles, headlines & bold text, these should be laid out in a logical manner. Lastly comes the smaller print.

Page Hierarchy, Navigation & Internal Links.

Link hierarchy refers to how you improve the flow of information through the use of navigational aids. Navigation is important in helping visitors quickly find the information they want. It can also help search engines to better understand what content the web-owner thinks is important.

Your most important pages should be 3 clicks or less from the home page, and you should think about how visitors will go from a general page (your root page) to a page containing more specific content.

"Breadcrumb links" allows visitors to quickly navigate back to a previous section or the root page. A breadcrumb is a row of internal links usually at the top or bottom of a page.

Many users prefer text links, rather than drop-down menus, images, or animations for navigation, text links also makes it easier for search engines to crawl and understand your site.





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