It is not possible to get consistently high ratings on Google, Yahoo or other major search engines without your site having a good link popularity.
The more links you have coming in from other sites, the higher and more frequent your search engine positions will be.
The idea behind this concept is simple, trust: if a lot of other websites link to your website then your site must be trustworthy, and will they begin to list it higher and more often in their results pages.
In addition to the number of the links, the quality of the links is also very important. Two important factors used in determining the quality of a site are:
First is Page Rank (PR), High page rank sites are sites with a page rank of 3 or higher, out of a possible 10. That is usually the minimum considered to be a candidate for a quality site.
Secondly is the relevancy of that site to yours, if the other site is about "teeny polka dot bikini's" and yours is about "The Starship Enterprise" then it doesn't make much sense to the SE's that your sites would be linking to each other.
To put it point blank, quality linking partners are only high PageRank websites that share the same or a similar theme as yours.
High quality inbound links are the only links that will help you to get a higher search engine rank. If you have only 5 high quality inbound links then you'll get more and better listings than with 100 poor quality inbound links.
Low quality inbound links won't increase your search engine rankings at all. In the best case, low quality links won't have any effect at all on your rankings. In the worst case, too many low quality links can cause the SE's to ban your web site from their search results.
Submit your site for a free Link Popularity analysis and report.
Participating in automated link exchange systems (link farms) that automatically generate links to your web site can get you banned on search engines. It is important that the focus is on the right links.
We have the link building software and management services that will ensure that only high quality web sites will link to your site.