Keyword Optimization

It is essential that the right keywords are used that lead to both high search engine rankings and sales.

We have been optimizing websites for years now, and this is one area that people have the most trouble with, and fortunately it is also one that is easily fixed.

When we ask website owners what keywords they would like to get high rankings, more often than not, many of those keywords cannot be found anywhere in their site.

That being said, it is essential that the terms you would want to be found under on the search engines, also have to be found in the content in your site, in all the right places.

It is not as important to have your web site listed for a popular keyword that many people search for, as it is important that your web site has high rankings for keywords that attract visitors who are ready to buy something on your website.

People who use multiple word keywords in their search are in the comparing or buying phase of their research. They are more likely to purchase goods or services than those using fewer words.

If the wrong keywords are targeted, you will lose a lot of time and sales. You will have put a lot of effort & money in optimizing your web pages for keywords that won't bring in those visitors who are ready to buy.

We use keyword software & researching tools that are necessary to find the most relevant keywords and key phrases that will bring in those highly targeted visitors, those who are ready to buy something on your site. 

Some search engine optimization companies and software developers use improper (Black Hat) methods to artificially boost the search engine rankings of a web site. Some common methods they use include, keyword stuffing and using hidden text, anyone practicing these methods are putting their site at great risk of being penalized or banned.

If your curious on what are your sites most popular keywords & phrases run a keyword density analysis under our Free SEO Tools at the left.