When it comes to all the different forms of SEO, On-Page optimization has the ability to make the biggest difference to your sites search rankings.
The first step that we do is run a complete audit of your entire site, this will show any immediate problems, it will also give us a general idea as to your sites link hierarchy & page layout.
Knowing what the most popular keywords for your particular subject is an important aspect of SEO, targeting the wrong keywords not only will be a huge waste of time & resources, it can also kill a website.
The keywords with the biggest search volume are not always the keywords that will give you the best return on investment (ROI).
We utilize several on-line resources to determine what keywords your site is currently showing under, this way we will be in a better position to make informed decisions going forward.
The search engines make changes to their secret algorithms on a regular basis and the only way to know what the changes were is to actually see the results of those changes, and they can be found in the SERP's, at the first 10 positions.
We'll run an analysis of your web page comparing it to the current top 10 sites on Google under the specified keywords. The current top 10 sites didn't get there by accident, and it's logical to assume that they have already done everything correctly otherwise they wouldn't be in the top 10.
So, by using the top 10 sites as a guide for optimizing your site, we are guaranteeing that your site will be correctly optimized as well.
We currently employ 2 different comparison programs to ensure that the best possible optimization is obtained.
After the comparisons have been made we most likely will have to make changes to the page content based on the findings. They may vary from simple meta tag adjustments to major page/site restructuring, it just depends on a lot of different variables.
The goal is to have a site that has been optimized for the visitor, but at the same time it contains all the elements necessary to rank well in the SERP's.
After the content adjustments have been made we run a keyword density analysis to ensure that the targeted keywords are in the proper proportions and make adjustments accordingly.
Repeat steps 3-5 until we have obtained the best site comparison score.